How to Create Great Content: Tips from a Content Marketer

Like web tools, a guide can become industry-standard teaching for fellow professionals on what they need to succeed. Not to mention a popular tool will generate high levels of SEO hits. People are more creative in a relaxed environment where they can explore ideas. Across the infosphere there are plenty of tips for cracking on with creative content, but little actionable advice. 7,500 relationships and sustainable, evergreen assets that don’t strike out. With experience in SEO and content creation, she enjoys finding creative solutions to help brands thrive.

Thinking of investing in more creative content but don’t want to hire an internal team of writers, designers, and developers to make it happen? This allows interested companies to see what we can potentially do for them. Case studies are an opportunity to show off your team’s skills to build credibility. Typically, this content is free, but brands require an email signup to view the eBook. If a scannable blog post won’t do the trick, turn to the more comprehensive eBook format.

Video content can rank on search engines and capture the attention of visual learners. The more engaging animation is, the more likely people are to stay on your site longer or share. This animated infographic on “Constructing the City of the Future” by BigRentz brings a futuristic city to life in a way that copy alone could not. This topic can be difficult to explain with words or static images, so a small animation goes a long way. For example, a low-effort animation might be a post image that features some movement. If you want to improve upon your current content design, try adding animation.

Identify content topics

Photography is a creative content marketing go-to format for most brands because it allows them to showcase their physical product. Design is woven into almost every part of any successful brand, from the packaging and logo to blog post images and social media content. Graphic design is an art form that compiles visual elements to convey a message. You use this form of media to educate the audience on a top- or middle-funnel topic related to your product or service. Successful brands mix and match the following content types in order to provide comprehensive and creative information for their audience. Design experiences from a prompt, convert static assets into interactive content, and publish without engineering support.

• Video content and infographics — anything ungated, really – also appear in SERPs, granting you more exposure and the chance to funnel traffic to your site.
• It’s a versatile, highly vibrant ecosystem to capitalize on.LinkedIn, YouTube, Facebook, Twitter, Instagram and Pinterest give your content reach it couldn’t achieve elsewhere, making it a vital tool in your distribution strategy.
• Because quality, credible backlinks from authoritative sites are a Google ranking factor, obtaining them is an incredibly powerful way to increase your brand reach.Link building is the methodology for generating interest in your content and securing the links you seek.
• Your company likely has plenty of unique industry and technical experience on staff — and they’re just a few desks over.
• There’s no shortage of tools, tricks and tips for generating content ideas.

Encourages Sharing and Virality

UGC is a medium-effort route that can lead to curated examples that are unique and creative. Brands can choose to create their own custom photography, source user-generated photography, or utilize stock imagery. Even if they have a service or offering, photography can help them demonstrate how it’s used.

If you’ve read this far, you’re likely interested in learning more about content marketing. To stay competitive, brands should create an interactive that has a strong tie to their brand offering. In fact, 44.4% of marketers who leverage interactive content rate their strategy as successful, slightly higher than those who don’t invest in interactives (39.9%). Lastly, in the lifestyle industry, it’s common to see how-to’s or tutorials. On the other hand, someone in the finance industry might not be able to do a product comparison but can explain a complex topic with an animated video.

Do you have a topic related to your brand that needs to be covered in-depth? Clearscope, a content optimization tool company, does an excellent job of hosting relevant speakers in a webinar format. If you’re anything like me, your inbox is full of branded newsletters that you can glean inspiration from. In fact, a study by the Content Marketing Institute found that newsletters were rated as the highest performing content for securing and and nurturing leads. We have one of those ourselves, if you like podcast episodes on all-things content marketing and SEO, take a listen. Auditory learners may benefit from content marketing podcasts where titans of the industry discuss trends or best practices.